Brand Is Destiny - Rudov, Marc H
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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction - and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money…mehr

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Produktbeschreibung
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction - and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
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Autorenporträt
Marc Rudov is a branding advisor to CEOs, media commentator, and author of three books on branding. Rudov has headed marketing organizations in both large and small companies. Known worldwide as an independent critical thinker, thought-leader, and truth-teller, he rejects wokeness and what he calls technologica erotica. Mr. Rudov rails against industry, product, and technology jargon, and urges his clients-from various industries-to escape their comfort zones to stand out, to be unique.He counsels CEOs that, if they fail to lead and enforce their branding initiatives internally-the essence of intrabranding-they'll imperil their destinies, and, consequently, squash their bottom lines.Mr. Rudov holds an electrical engineering degree from the University of Pittsburgh and an MBA from Boston University.Contact him at MarcRudov.com for advisory services, media appearances, debates, and speaking engagements.