Hume Johnson is an associate professor of public relations and media studies at Roger Williams University in Rhode Island. She is the author of Challenges to Civil Society: Popular Protest and Governance in Jamaica.¿ Kamille Gentles-Peart is¿an associate professor of communication and media studies at Roger Williams University in Rhode Island. She is the author of Romance with Voluptuousness: Caribbean Women and Thick Bodies in the United States (Nebraska, 2016) and the coeditor, with Maurice L. Hall, of Re-constructing Place and Space: Media, Power, Discourse and the Constitution of Caribbean Diasporas. ¿…mehr
Hume Johnson is an associate professor of public relations and media studies at Roger Williams University in Rhode Island. She is the author of Challenges to Civil Society: Popular Protest and Governance in Jamaica.¿ Kamille Gentles-Peart is¿an associate professor of communication and media studies at Roger Williams University in Rhode Island. She is the author of Romance with Voluptuousness: Caribbean Women and Thick Bodies in the United States (Nebraska, 2016) and the coeditor, with Maurice L. Hall, of Re-constructing Place and Space: Media, Power, Discourse and the Constitution of Caribbean Diasporas. ¿
Hume Johnson is an associate professor of public relations and media studies at Roger Williams University in Rhode Island. She is the author of Challenges to Civil Society: Popular Protest and Governance in Jamaica. Kamille Gentles-Peart is an associate professor of communication and media studies at Roger Williams University in Rhode Island. She is the author of Romance with Voluptuousness: Caribbean Women and Thick Bodies in the United States (Nebraska, 2016) and the coeditor, with Maurice L. Hall, of Re-constructing Place and Space: Media, Power, Discourse and the Constitution of Caribbean Diasporas.
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Acknowledgments Introduction Hume Johnson and Kamille Gentles-Peart 1. Between Fame and Infamy: The Dialectical Tension in Jamaica’s Nation Brand Hume Johnson 2. Branding the Nation: A Rhetorical Analysis of the Jamaica Tourist Board’s Commercial Campaigns Nickesia Gordon 3. Women of “Paradise”: Tourism Marketing and the Lived Realities of Jamaican Women in the United States Kamille Gentles-Peart 4. Brand Jamaica and the Economic Cost of Homophobia: Initiating a Conversation Anna Kasafi Perkins 5. An (Un)easy Sell: Rebrandings of Jamaica in Marlon James’s A Brief History of Seven Killings and Its French and Spanish Translations Laëtitia Saint-Loubert 6. Brand Kingston: Reimagining Jamaica’s Capital City Hume Johnson 7. Hold On to What You Got: Intellectual Property and Jamaican Symbols and Culture Steffen Mussche-Johansen and Hume Johnson Final Thoughts Hume Johnson and Kamille Gentles-Peart References List of Contributors Index
Acknowledgments Introduction Hume Johnson and Kamille Gentles-Peart 1. Between Fame and Infamy: The Dialectical Tension in Jamaica’s Nation Brand Hume Johnson 2. Branding the Nation: A Rhetorical Analysis of the Jamaica Tourist Board’s Commercial Campaigns Nickesia Gordon 3. Women of “Paradise”: Tourism Marketing and the Lived Realities of Jamaican Women in the United States Kamille Gentles-Peart 4. Brand Jamaica and the Economic Cost of Homophobia: Initiating a Conversation Anna Kasafi Perkins 5. An (Un)easy Sell: Rebrandings of Jamaica in Marlon James’s A Brief History of Seven Killings and Its French and Spanish Translations Laëtitia Saint-Loubert 6. Brand Kingston: Reimagining Jamaica’s Capital City Hume Johnson 7. Hold On to What You Got: Intellectual Property and Jamaican Symbols and Culture Steffen Mussche-Johansen and Hume Johnson Final Thoughts Hume Johnson and Kamille Gentles-Peart References List of Contributors Index
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