Brand Lady Gaga - Nelligan, Kat
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"Brand Lady Gaga: Storytelling in the Context of Music Stardom offers a close reading of Lady Gaga's branding. Nelligan uses discourse and textual analyses to examine Gaga's media interviews, product marketing, live performances, films and documentaries, songs, albums, and music videos, and she teases out the many narratives that shape Gaga's public image. These themes provide the basis for what Nelligan argues is Gaga's central brand narrative of authenticity. The book contributes to ongoing debates on persona and image construction in popular music studies and provides insight into the political economy of stardom in 21st century pop music"--…mehr

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Produktbeschreibung
"Brand Lady Gaga: Storytelling in the Context of Music Stardom offers a close reading of Lady Gaga's branding. Nelligan uses discourse and textual analyses to examine Gaga's media interviews, product marketing, live performances, films and documentaries, songs, albums, and music videos, and she teases out the many narratives that shape Gaga's public image. These themes provide the basis for what Nelligan argues is Gaga's central brand narrative of authenticity. The book contributes to ongoing debates on persona and image construction in popular music studies and provides insight into the political economy of stardom in 21st century pop music"--
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Autorenporträt
Kat Nelligan is a proud Gamilaraay woman and Lecturer in Music Industry in the School of Media and Communication at RMIT University, Melbourne. Kat's research interests include youth justice and music, music and social and emotional wellbeing, and Indigenous storytelling through music. She is a songwriter, music producer (Ableton Live), and performer who composes music under the artist name of Zaffiri.