David A. Aaker, Erich Joachimsthaler

Brand Leadership

• Broschiertes Buch

Produktbeschreibung

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Produktdetails

• Verlag: Simon & Schuster UK
• Seitenzahl: 368
• Erscheinungstermin: 1. Oktober 2009
• Englisch
• Abmessung: 201mm x 129mm x 32mm
• Gewicht: 252g
• ISBN-13: 9781847398352
• ISBN-10: 1847398359
• Artikelnr.: 26592644

Autorenporträt

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including  Strategic Market Management, Managing Brand Equity, Building Strong Brands , and Brand Leadership (coauthored with Eric Joachimsthaler).