Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Lydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies. Her work has been recognized with several diversity and marketing awards.
Inhaltsangabe
Section 00: Introduction; Section ONE: The brand love foundation; Chapter 01: Why brand love?; Chapter 02: Brand desire and intimacy; Chapter 03: Fostering self identification and belonging; Section TWO: Emotional drivers; Chapter 04: Living brand authenticity; Chapter 05: Embracing purpose and sustainability; Chapter 06: Building trust and encouraging inclusion; Chapter 07: Personalizing the customer experience; Chapter 08: Being human and nostalgic; Section THREE: Rational drivers; Chapter 09: Relevance, differentiation and consistency; Chapter 10: Experience, innovation and convenience; Section FOUR: Love reinforced; Chapter 11: Love brand lockdown; Chapter 12: Conclusion;
