Lydia Michael

Brand Love

Building Strong Consumer-Brand Connections

• Gebundenes Buch

Produktbeschreibung

Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 232
• Erscheinungstermin: 25. Juli 2023
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 503g
• ISBN-13: 9781398611306
• ISBN-10: 1398611301
• Artikelnr.: 65833536

Autorenporträt

Lydia Michael

Inhaltsangabe

Section
00: Introduction; Section
ONE: The brand love foundation; Chapter
01: Why brand love?; Chapter
02: Brand desire and intimacy; Chapter
03: Fostering self
identification and belonging; Section
TWO: Emotional drivers; Chapter
04: Living brand authenticity; Chapter
05: Embracing purpose and sustainability; Chapter
06: Building trust and encouraging inclusion; Chapter
07: Personalizing the customer experience; Chapter
08: Being human and nostalgic; Section
THREE: Rational drivers; Chapter
09: Relevance, differentiation and consistency; Chapter
10: Experience, innovation and convenience; Section
FOUR: Love reinforced; Chapter
11: Love brand lockdown; Chapter
12: Conclusion;