Brand Meaning - Batey, Mark (Independent Brand Consultant, USA)
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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

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Produktbeschreibung
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.
Autorenporträt
Mark Batey has spent his career working with leading international advertising agencies, and as an independent brand consultant. He is also a visiting professor at various business schools and universities. He has lived and worked in areas as diverse as the United Kingdom, Central Europe, Latin America and the United States. He has advised companies including Coca-Cola, Unilever, Nestlé, Kraft Foods, Mondeléz International and SABMiller.