Brand Placement - Kandhadai, Ravi
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This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing managers working with limited budget looking for innovative methods of communicating brand messages and coping with brand pressures. This book is focused on brand placement and audience response.

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Produktbeschreibung
This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing managers working with limited budget looking for innovative methods of communicating brand messages and coping with brand pressures. This book is focused on brand placement and audience response.
Autorenporträt
Dr. Ravi Kandhadai (PGDBM from XLRI Jamshedpur and PhD in Management from NMIMS University, Mumbai) has been a practicing brand strategist for over 3 decades and has served in leadership positions. He has been associated with leading management institutes in India and abroad both as visiting professor and as Dean. He mentors young entrepreneurs.