Andere Kunden interessierten sich auch für
![The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success]( "The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success")
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success41,99 €![The Starbucks Company. Success Strategy And Expansion Problems]( "The Starbucks Company. Success Strategy And Expansion Problems")
The Starbucks Company. Success Strategy And Expansion Problems17,95 €![Darstellung der Unternehmensstrategie der Starbucks Corporation]( "Darstellung der Unternehmensstrategie der Starbucks Corporation")
Darstellung der Unternehmensstrategie der Starbucks Corporation18,95 €![Corporate Governance Paper for Starbucks]( "Corporate Governance Paper for Starbucks")
Corporate Governance Paper for Starbucks18,95 €![Corporate Social Responsibility am Beispiel Fair Trade]( "Corporate Social Responsibility am Beispiel Fair Trade")
Corporate Social Responsibility am Beispiel Fair Trade18,95 €![The Effect of Unique Selling Propositions on a Company's Success. TheExamples of]( "The Effect of Unique Selling Propositions on a Company's Success. TheExamples of")
The Effect of Unique Selling Propositions on a Company's Success. TheExamples of "Starbucks" and "Amazon"17,95 €![Analyse und Kommunikationsstrategie am Beispiel Starbucks]( "Analyse und Kommunikationsstrategie am Beispiel Starbucks")
Analyse und Kommunikationsstrategie am Beispiel Starbucks17,95 €
Master's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The principal aim of this paper is to analyze the customer experience journey, to evaluate the brand promise versus brand delivery of Starbucks throughout a local survey, in order to determine how well the values presented in the mission statement of the company align with customers' perceptions in Cluj-Napoca, Romania. The choice is not arbitrary, given that it is one of the most popular coffee-shops in the country, which may be attributed not only to the quality of the products and services, but to the sophistication it is associated with as well.Customer experience (CX) has become a buzzword in business management and it can help companies reevaluate and rethink their strategy in order to gain competitive advantage in their market. Organizations are becoming increasingly aware of the need of creating an outstanding and unique customerexperience. Leaders have realized that customer satisfaction is no longer enough to ensure customer loyalty and the thriving of a brand in today's world. In these circumstances, it is no surprise that the topic has been receiving considerable attention over the past years.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.