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First independent book about Singapore's national brand. A balanced critique of what has had an impact on shaping the Singapore brand through history. Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy

Produktbeschreibung
First independent book about Singapore's national brand. A balanced critique of what has had an impact on shaping the Singapore brand through history. Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy