Brand Singapore: Nation Branding in a World Disrupted by Covid-19 - Song, Koh Buck
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First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history

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Produktbeschreibung
First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history
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Autorenporträt
Koh Buck Song has worked on the nation branding of Singapore in various capacities, from promoting foreign investment to enhancing liveability and projecting soft power. As a country brand adviser, he has spoken extensively on brand Singapore internationally, including in Cambridge (Massachusetts), Boston, Chicago, London, Oxford, Tokyo, Tahiti, Phuentsholing (Bhutan), Shanghai and Melbourne. This is his 36th book as author/editor.