A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Martin Kornberger holds a joint appointment as Associate Professor in the School of Management and the School of Design at the University of Technology, Sydney. He is also a visiting lecturer in marketing at the University of St Andrews and co-founder of the branding agency PLAY, where he was co-director from 2003 until 2008. He is co-author, with Stewart Clegg and Tyrone Pitsis, of the management textbook Managing and Organizations, 2nd edition (2008).
Inhaltsangabe
Foreword Acknowledgements Part I. Brands and Branding: 1. Introduction 2. Making sense of brands 3. The making of brands Part II. How Brands Transform Management: 4. Identity 5. Culture 6. Innovation Part III. How Brands Transform Lifestyle: 7. Politics 8. Ethics 9. Aesthetics Conclusion Bibliography Index.
Foreword Acknowledgements Part I. Brands and Branding: 1. Introduction 2. Making sense of brands 3. The making of brands Part II. How Brands Transform Management: 4. Identity 5. Culture 6. Innovation Part III. How Brands Transform Lifestyle: 7. Politics 8. Ethics 9. Aesthetics Conclusion Bibliography Index.
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