Jay Mandel (Founder)

Brand Strategy in Three Steps

A Purpose-Driven Approach to Branding

• Broschiertes Buch

Produktbeschreibung

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 14524
• Seitenzahl: 256
• Erscheinungstermin: 3. Juni 2023
• Englisch
• Abmessung: 232mm x 155mm x 15mm
• Gewicht: 396g
• ISBN-13: 9781398609792
• ISBN-10: 139860979X
• Artikelnr.: 65170680

Autorenporträt

Jay Mandel

Inhaltsangabe

Section
00: Introduction; Section
ONE: Identity; Chapter
01: Brand identity; Chapter
02: Identifying your goals and core values; Section
TWO: Intention; Chapter
03: Setting intentions; Chapter
04: Cultivating brand purpose Chapter
05: Creating an actionable strategy; Chapter
06: Setting intentional goals Section
THREE: Implementation; Chapter
07: Creating an actionable plan; Chapter
08: Executing a successful branding strategy; Chapter
09: Conclusion