Jay Mandel

Brand Strategy in Three Steps

A Purpose-Driven Approach to Branding

• Gebundenes Buch

Produktbeschreibung

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 256
• Erscheinungstermin: 27. Juni 2023
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 540g
• ISBN-13: 9781398609815
• ISBN-10: 1398609811
• Artikelnr.: 65192531

Autorenporträt

Jay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.

Inhaltsangabe

Section
00: Introduction; Section
ONE: Identity; Chapter
01: Brand identity; Chapter
02: Identifying your goals and core values; Section
TWO: Intention; Chapter
03: Setting intentions; Chapter
04: Cultivating brand purpose Chapter
05: Creating an actionable strategy; Chapter
06: Setting intentional goals Section
THREE: Implementation; Chapter
07: Creating an actionable plan; Chapter
08: Executing a successful branding strategy; Chapter
09: Conclusion