Brand Therapist - Rodriguez, Yamilca
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Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions…mehr

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Produktbeschreibung
Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as: How can you deliver your story with a strong magnetic presence? What do your clients need and want? What goes into the science of personal branding? As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.
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Autorenporträt
Yamilca Rodriguez, a native of Caracas, Venezuela, moved to San Diego, California, with her family at age eight and split her time between the United States and her native country growing up. She earned a Bachelor of Science in Industrial Design from the University of Cincinnati College of Design, Architecture, Art, and Planning and a Master of Business Administration from Thomas More University in Crestview Hills, Kentucky. She's been a guest professor at Philadelphia University Strategic Design MBA, an adjunct professor at the University of Louisville MBA program in Design Thinking, worked at Procter & Gamble Co. and has helped brands and individuals create unforgettable experiences for two decades. She loves spending time with her husband and stepson in their Kentucky home.