Brand Therapy - Smith, Brian
27,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
Melden Sie sich für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.

  • Broschiertes Buch

Brand Therapy is a â how toâ book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Brand Therapy is a â how toâ book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Autorenporträt
Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.