Brand Together - Ryan, Brett T
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Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships. By analyzing dozens of brand partnerships that have driven over $100 million in revenue, interpreting leading academic research, and leveraging insights from brand partnership professionals, this book distills our best collective…mehr

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Produktbeschreibung
Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships. By analyzing dozens of brand partnerships that have driven over $100 million in revenue, interpreting leading academic research, and leveraging insights from brand partnership professionals, this book distills our best collective thinking on brand partnerships down to six golden principles that any brand can apply. Packed with profound insights, illustrative examples, and colorful storytelling, Brand Together is written for curious consumers, marketing professionals, and everyone in-between.
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Autorenporträt
Brett T. Ryan has marketed video games, B2B SaaS software, mobile applications, EdTech, and everything in between since 2013. He holds an MBA from the Georgetown University McDonough School of Business and a Political Science degree from Brigham Young University-Idaho. Brett has managed dozens of brand partnerships over his career with partners ranging from niche influencers to household names like the UFC, Apple and Amazon.He most recently served as Vice President of Product Marketing at Aurea Software, a B2B SaaS company based out of Austin, Texas and as a fractional Chief Marketing Officer to start-up technology, construction and consumer-packaged goods companies.