Luc Paugam, Paul André, Henri Philippe, Roula Harfouche

Brand Valuation

• Gebundenes Buch

Produktbeschreibung

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 184
• Erscheinungstermin: 16. Mai 2016
• Englisch
• Abmessung: 236mm x 159mm x 17mm
• Gewicht: 435g
• ISBN-13: 9781138933828
• ISBN-10: 1138933821
• Artikelnr.: 43679254

Autorenporträt

Luc Paugam is an Associate Professor at ESSEC Business School, France. Paul André is a Professor at HEC Lausanne at University of Lausanne, Switzerland. Henri Philippe is a Partner at Accuracy in Paris, a corporate finance consulting firm, and teaches finance at the University Paris-Dauphine, HEC Paris, and Ecole Nationale des Ponts & Chaussées, France. Roula Harfouche is a Fellow of the Institute of Chartered Accountants in England & Wales and a partner at Accuracy London, UK.

Inhaltsangabe

1. What is a Brand?
2. Brand Value
3. Brands and Accounting Standards
4. The Excess Earnings Method
5. Revenue Premium Method
6. The Relief-From-Royalty Method
7. The Market-based Approach
8. The Cost-based Approach
9. Brands and Valuation Standards
10. Ad hoc Valuation Models
11. Volatility of Brand Value

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1. What is a Brand?

2. Brand Value

3. Brands and Accounting Standards

4. The Excess Earnings Method

5. Revenue Premium Method

6. The Relief-From-Royalty Method

7. The Market-based Approach

8. The Cost-based Approach

9. Brands and Valuation Standards

10. Ad hoc Valuation Models

11. Volatility of Brand Value

Rezensionen

'The book successfully answers the questions it has raised in its Introduction. It provides a comprehensive overview of the current knowledge and methods necessary to estimate the value of brands. The book flows very well with regard to its structure and contents. Noteworthy are the many examples and case studies that make this rather "intangible topic" very "tangible."

Alexander Himme, Kühne Logistics University, Hamburg, Germany