Jonathan David Lewis

Brand vs. Wild

Building Resilient Brands for Harsh Business Environments

• Gebundenes Buch

Produktbeschreibung

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as startups create new categories. And the pressure to do more with less, combined with the unfathomable multiplicity of marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people groups and teams have found ways to thrive in harsh environments for millennia, and by combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, a new guide for thriving in uncertain and unforgiving business environments is born. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify what specific steps they must take to thrive in the Brand Wilderness(TM). There is hope in a harsh business world. And Brand vs. Wild is it.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 214
• Erscheinungstermin: 2. Mai 2017
• Englisch
• Abmessung: 231mm x 155mm x 25mm
• Gewicht: 514g
• ISBN-13: 9781138736016
• ISBN-10: 1138736015
• Artikelnr.: 48107872

Autorenporträt

Jonathan David Lewis is an engaging and authoritative speaker and author on shaping a brand that can survive--and thrive--in today's tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today's unforgiving new business paradigms. Jonathan's opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

Inhaltsangabe

Introduction
Chapter 1 Lost
Chapter 2 Afraid
Chapter 3 Adrift
Chapter 4 Wild
Chatper 5 Savage
Chapter 6 Stop
Chapter 7 Orient
Chapter 8 Focus
Chpater 9 Flow
Chapter 10 Adapt
Chapter 11 Do
Conclusion