Julian Kynaston

Broschiertes Buch

Brand Warfare

From the Terraces to the Boardroom

Beschreibung

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions.

Autor

Julian Kynaston is an award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy accredited by the Management Consultancies Association. With over thirty years' experience, Julian has driven transformative results for clients including Illamasqua and ghd. He believes that life prepares us for our deeper purpose when we listen to the lessons it offers us.

Produktdetails

• Verlag: Rethink Press
• Seitenzahl: 186
• Erscheinungstermin: 27. Februar 2025
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 216g
• ISBN-13: 9781781339053
• ISBN-10: 1781339058
• Artikelnr.: 73287863