This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
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Autorenporträt
Allen P. Adamson is Managing Director of the New York office of Landor Associates, one of the world's leading strategic brand consulting and design firms. He is also author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and BrandSimple: How the Best Brands Keep it Simple and Succeed . Adamson has partnered with a wide array of clients, including Diageo, Sephora, GE, Procter & Gamble, PepsiCo, Pfizer, and Verizon. He is a sought-after industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and quoted in The New York Times, The Wall Street Journal, Advertising Age , and USA Today.
Inhaltsangabe
PART I: Whats Happened Since the Release of'BrandSimple'? The Universe and Utility of the Internet is Expanding The 411 on other Digital Challenges How Digital Acceleration is Making a Flatter World Even Flatter How Social Initiatives Affect Brand Initiatives What Your 12-year-old Knows About Life On Line PART II: How All this Stuff Works and How it Relates to'BrandSimple's'Success Its Still About Starting with a Simple Idea The New Power Signals How to be Everywhere at the Right Time
PART I: Whats Happened Since the Release of'BrandSimple'? The Universe and Utility of the Internet is Expanding The 411 on other Digital Challenges How Digital Acceleration is Making a Flatter World Even Flatter How Social Initiatives Affect Brand Initiatives What Your 12-year-old Knows About Life On Line PART II: How All this Stuff Works and How it Relates to'BrandSimple's'Success Its Still About Starting with a Simple Idea The New Power Signals How to be Everywhere at the Right Time
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