This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
PART I: WHAT'S HAPPENED SINCE THE RELEASE OF BRANDSIMPLE? - The Universe and Utility of the Internet is Expanding - The 411 on other Digital Challenges - How Digital Acceleration is Making a Flatter World Even Flatter - How Social Initiatives Affect Brand Initiatives - What Your 12-year-old Knows About Life On Line - PART II: HOW ALL THIS STUFF WORKS AND HOW IT RELATES TO BRANDSIMPLE'S SUCCESS - It's Still About Starting with a Simple Idea - The New Power Signals - How to be Everywhere at the Right Time
PART I: WHAT'S HAPPENED SINCE THE RELEASE OF BRANDSIMPLE? - The Universe and Utility of the Internet is Expanding - The 411 on other Digital Challenges - How Digital Acceleration is Making a Flatter World Even Flatter - How Social Initiatives Affect Brand Initiatives - What Your 12-year-old Knows About Life On Line - PART II: HOW ALL THIS STUFF WORKS AND HOW IT RELATES TO BRANDSIMPLE'S SUCCESS - It's Still About Starting with a Simple Idea - The New Power Signals - How to be Everywhere at the Right Time
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