Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
Inhaltsangabe
Introduction: What is Beauty? 1- Chasing Cleopatra: The Origins of Beauty 2- The Glamour Professionals: Rubinstein and Arden 3- Out Come the Talons: Revlon 4- The Beauty Queen of Corona: Estée Lauder 5- The French Beauty Factory: L'Oréal 6- Giants in the Bathroom: From Soap Operas to Websites 7- The 5% Solution: The Importance of Scent 8- The Lure of Luxury: Designer Fashion and Beauty 9- A Face in the Crowd: Using Marketing to Find a Niche 10- The Quest for Eternal Youth 11- Welcome to Cosmetic Valley: The Land of The Labs 12- The Hollywood Factor: Max Factor and The Rise of Celebrity Marketing 13- Distributing Beauty: From Boots to Sephora 14- Beauty Goes Digital 15- Masculine Beauty 16- Beauty Around the World 17- Cosmetic Surgery Goes Mainstream 18- The Tattoo Artists 19- Organic and Sustainable Beauty 20- The Future of Beauty Conclusion: The Price of Beauty
Introduction: What is Beauty? 1- Chasing Cleopatra: The Origins of Beauty 2- The Glamour Professionals: Rubinstein and Arden 3- Out Come the Talons: Revlon 4- The Beauty Queen of Corona: Estée Lauder 5- The French Beauty Factory: L'Oréal 6- Giants in the Bathroom: From Soap Operas to Websites 7- The 5% Solution: The Importance of Scent 8- The Lure of Luxury: Designer Fashion and Beauty 9- A Face in the Crowd: Using Marketing to Find a Niche 10- The Quest for Eternal Youth 11- Welcome to Cosmetic Valley: The Land of The Labs 12- The Hollywood Factor: Max Factor and The Rise of Celebrity Marketing 13- Distributing Beauty: From Boots to Sephora 14- Beauty Goes Digital 15- Masculine Beauty 16- Beauty Around the World 17- Cosmetic Surgery Goes Mainstream 18- The Tattoo Artists 19- Organic and Sustainable Beauty 20- The Future of Beauty Conclusion: The Price of Beauty
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