Branded Content - Hardy, Jonathan
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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Produktbeschreibung
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
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Autorenporträt
Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. He writes and comments on media industries, media and advertising, communications regulation, and international media systems. His books include Critical Political Economy of the Media (2014), Cross-Media Promotion (2010), and Western Media Systems (2008). He is co-editor of The Advertising Handbook (2018) and is series editor of Routledge Critical Advertising Studies. He is a member of the editorial boards of Digital Journalism, Political Economy of Communication, Mediterranean Journal of Communication, and TripleC: Communication, Capitalism & Critique.