Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals - Valero, Damaris
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Provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn't. This book explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies.

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Produktbeschreibung
Provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn't. This book explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies.