This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Peter Bjelskou teaches American history, politics, and cultural studies at the University of Copenhagen.
Inhaltsangabe
Part I Chapter 1: Introduction Chapter 2: From Midcentury Housewives to Martha Stewart: Women and Products as a Staple in U.S. Television Chapter 3: Zeitgeist and Camp at Bravo TV Part II Chapter 4: The Entrepreneurial Housewife: Jill Zarin and Alex McCord's Branded Versions of the Domestic Goddess Chapter 5: The Curious Presence of the Upper Class in Reality TV: Countess LuAnn de Lesseps and Sonja Tremont Morgan Chapter 6: Embodying Neoliberalism: Bethenny Frankel's Skinnygirl Empire Conclusion
Part I Chapter 1: Introduction Chapter 2: From Midcentury Housewives to Martha Stewart: Women and Products as a Staple in U.S. Television Chapter 3: Zeitgeist and Camp at Bravo TV Part II Chapter 4: The Entrepreneurial Housewife: Jill Zarin and Alex McCord's Branded Versions of the Domestic Goddess Chapter 5: The Curious Presence of the Upper Class in Reality TV: Countess LuAnn de Lesseps and Sonja Tremont Morgan Chapter 6: Embodying Neoliberalism: Bethenny Frankel's Skinnygirl Empire Conclusion
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