Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.
Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.
Elizabeth DePoy is Professor of Interdisciplinary Disability Studies at the University of Maine, USA. Stephen Gilson is Professor of Interdisciplinary Disability Studies at the University of Maine, USA.
Inhaltsangabe
Part 1: Scope and Craft The Scope 1. Branding, Designing and Marketing Humanity 2. History of Designing and Branding the Category of Disability 3. Conceptual Design: Designing and Branding Disability as Abnormal 4. Axiological Design: Designing and Branding Value or Devalue 5. Designing Individual and Collective Identity 6. Market Segment: Designing and Branding the Disability Park 7. Policy Design: Designing Disability Rights and Resources-Local through Global 8. Designing Disability: Beyond the Limits of Humanness The Craft 9. Designing and Branding Disability Through Concept and Image 10. Designing and Branding Disability Through Policy and Services 11. Designing Disability Through Structures and Products Part 2: Undesigning and Redesigning 12. Using Design and Branding to Dismantle the Park 13. Redesigning and Rebranding through Innovative Knowledge and Skill, Visuals, Conceptuals, and "Concretuals" 14. Knowledge and Skills for Creating Profound Change
Part 1: Scope and Craft The Scope 1. Branding, Designing and Marketing Humanity 2. History of Designing and Branding the Category of Disability 3. Conceptual Design: Designing and Branding Disability as Abnormal 4. Axiological Design: Designing and Branding Value or Devalue 5. Designing Individual and Collective Identity 6. Market Segment: Designing and Branding the Disability Park 7. Policy Design: Designing Disability Rights and Resources-Local through Global 8. Designing Disability: Beyond the Limits of Humanness The Craft 9. Designing and Branding Disability Through Concept and Image 10. Designing and Branding Disability Through Policy and Services 11. Designing Disability Through Structures and Products Part 2: Undesigning and Redesigning 12. Using Design and Branding to Dismantle the Park 13. Redesigning and Rebranding through Innovative Knowledge and Skill, Visuals, Conceptuals, and "Concretuals" 14. Knowledge and Skills for Creating Profound Change
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