Branding and Product Design - Hestad, Monika
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Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and

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Produktbeschreibung
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and
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Autorenporträt
Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work in high-tech, FMCG and service sectors, private and public, working with brands including Nokia, Yellow Pages, Thrane & Thrane, Kvaerner, NokiaSiemens Networks, Mars, Stokke, Ringnes (Carlsberg), and Procter & Gamble. In addition to regular teaching in London and at the Oslo School of Architecture and Design, she lectures at other prestigious institutions and teaches entrepreneurs and designers in Beijing and Seoul. Hestad has a Masters in Industrial Design from the Oslo School of Architecture and Design and a PhD in Branding and Design from the same school.