Petra Alderman

Branding Authoritarian Nations

Political Legitimation and Strategic National Myths in Military-Ruled Thailand

• Broschiertes Buch

Produktbeschreibung

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 238
• Erscheinungstermin: 18. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm
• Gewicht: 470g
• ISBN-13: 9781032517551
• ISBN-10: 1032517557
• Artikelnr.: 72108225

Autorenporträt

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Inhaltsangabe

Introduction
Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand
Chapter 3: Thailand's external branding
Chapter 4: Thailand's internal branding
Chapter 5: Public reactions to nation branding
Chapter 6: From nation branding to political marketing
Conclusion

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Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion