Nicole Karapanagiotis

Branding Bhakti

Krishna Consciousness and the Makeover of a Movement

• Broschiertes Buch

Produktbeschreibung

Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

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Produktdetails

• Framing the Global
• Verlag: Indiana University Press
• Seitenzahl: 288
• Erscheinungstermin: 6. April 2021
• Englisch
• Abmessung: 151mm x 228mm x 22mm
• Gewicht: 438g
• ISBN-13: 9780253054890
• ISBN-10: 0253054893
• Artikelnr.: 59911676

Autorenporträt

Nicole Karapanagiotis is Assistant Professor of Religion at Rutgers University, Camden, NJ.

Inhaltsangabe

Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index