Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
LESLIE L. MARSH is an associate professor at Georgia State University in Atlanta. She specializes in Latin American film and media studies, focusing on Brazil and more broadly on questions of citizenship. She is the author of Brazilian Women’s Filmmaking: From Dictatorship to Democracy and co-edited with Hongmei Li The Middle Class in Emerging Societies: Consumers, Lifestyles and Markets.
Inhaltsangabe
Introduction: Welcome to the “New Brazil” 1 Branding Brazil through Cultural Policy 2 Negotiating the Past in the Dictatorship Film Cycle 3 Courting the New Middle Class on Primetime TV 4 Selling Citizenship in Alternative Media 5 Favela, Film, Franchise 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen Conclusion: States of Upheaval: The Marks That Linger Acknowledgments Filmography Notes References Index
Introduction: Welcome to the “New Brazil” 1 Branding Brazil through Cultural Policy 2 Negotiating the Past in the Dictatorship Film Cycle 3 Courting the New Middle Class on Primetime TV 4 Selling Citizenship in Alternative Media 5 Favela, Film, Franchise 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen Conclusion: States of Upheaval: The Marks That Linger Acknowledgments Filmography Notes References Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309