Susie Khamis

Branding Diversity

New Advertising and Cultural Strategies

• Gebundenes Buch

Produktbeschreibung

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 6
• Erscheinungstermin: 4. Februar 2020
• Englisch
• Abmessung: 226mm x 150mm x 15mm
• Gewicht: 249g
• ISBN-13: 9780367145446
• ISBN-10: 0367145448
• Artikelnr.: 58659711

Autorenporträt

Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia.

Inhaltsangabe

Introduction
1. The rise of programmatic (and problematic) advertising
2. Budweiser - reimagining America's beer
3. Gillette - the best a man can be
4. Vogue - finally fashioning diversity
5. Patagonia - 'don't buy this jacket'
Conclusion