Andere Kunden interessierten sich auch für
![Bundle on the Industry]( "Bundle on the Industry")
Bundle on the Industry17,99 €![Bundle on Craft]( "Bundle on Craft")
Bundle on Craft18,99 €![Memoir Star]( "Memoir Star")
Memoir Star14,99 €![Memoir Star]( "Memoir Star")
Memoir Star22,99 €![Bundle on Marketing]( "Bundle on Marketing")
Bundle on Marketing22,99 €![Bundle on Productivity]( "Bundle on Productivity")
Bundle on Productivity17,99 €![La méthode Camigo]( "La méthode Camigo")
La méthode Camigo17,99 €
Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.