Andere Kunden interessierten sich auch für
![Impact of product placements in films on consumers¿ behaviour]( "Impact of product placements in films on consumers¿ behaviour")
Impact of product placements in films on consumers¿ behaviour22,99 €![Get in the Game]( "Get in the Game")
Get in the Game38,99 €![Product Placement : Brand Recall and Recognition]( "Product Placement : Brand Recall and Recognition")
Product Placement : Brand Recall and Recognition50,99 €![Marketing Strategies of the Bengali Films]( "Marketing Strategies of the Bengali Films")
Marketing Strategies of the Bengali Films51,99 €![Suit Up]( "Suit Up")
Suit Up36,99 €![TV Product Placement: Is the UK living in a nanny state?]( "TV Product Placement: Is the UK living in a nanny state?")
TV Product Placement: Is the UK living in a nanny state?23,99 €![Branded Entertainment and Cinema]( "Branded Entertainment and Cinema")
Branded Entertainment and Cinema19,99 €
Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie, their main objective is entertainment. When a producer of a movie decides for product placement or merchandising in the film, he is influencing indirectly the innocent viewers. Innocent viewers, because he is not aware about intension of producers for such merchandising or product placement. Is it ethical?