Branding that Means Business - Johnson, Matt; Misiaszek, Tessa
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New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.

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Produktbeschreibung
New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.
Autorenporträt
Matt Johnson, PhD is a speaker, neuroscientist, and consultant. He is the author of the bestselling Blindsight and co-founder of the neuromarketing firm Pop Neuro. He is also Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University's Division of Continuing Education. Tessa Misiaszek is the Head of Research for the Korn Ferry Institute and an instructor with the Harvard Division of Continuing Education. She is also co-founder of the Happy at Work Podcast.