Melissa Aronczyk

Branding the Nation

The Global Business of National Identity

• Broschiertes Buch

Produktbeschreibung

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 256
• Erscheinungstermin: 17. September 2013
• Englisch
• Abmessung: 231mm x 154mm x 20mm
• Gewicht: 378g
• ISBN-13: 9780199752171
• ISBN-10: 0199752176
• Artikelnr.: 38079591

Autorenporträt

Melissa Aronczyk is Assistant Professor of Journalism and Media Studies at Rutgers University

Inhaltsangabe

* List of Illustrations
* Acknowledgements
* Introduction: There Must Certainly Be Some Such Place
* 1. Nation and Brand: Keywords for the Twenty-first Century
* 2. The New and Improved Nation: How Culture Became Competitive
* 3. Living the Brand: The Identity Strategies of Nation Branding
Consultants
* 4. Creative Tension, Normal Nation: Branding National Identity in
Poland
* 5. From Bland to Brand: Transforming Canadian Culture
* 6. Trading Spaces: The World Tour
* Conclusion: Variable Utopias
* List of References
* Notes
* Index