I Why Should I Care About Self-Promotion?
1 Welcome to the Party
2 How Do You Fit in the Mix?
II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Sharing Photos & Videos
8 Other Social Tools
9 Finding Yourself on Search Engines
10 Measuring Success: You Like Me, You Really Like Me!
11 Bringing It All Together: Launching Your Brand
III Promoting Your Brand in the Real World
12 How to Network: Hello,My Name Is...
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: I’m an Author!
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job
