Myriam Sidibe

Gebundenes Buch

Brands on a Mission

How to Achieve Social Impact and Business Growth Through Purpose

Beschreibung

Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies â from CEO to brand developers.

Autor

Myriam Sidibe is one of the world's leading voices on brands that improve public health. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene programme in the world. She is a senior fellow at Harvard Kennedy School and Board Member of Wateraid UK and Kilimanjaro Blind Trust.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 228
• Erscheinungstermin: 20. Mai 2020
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 474g
• ISBN-13: 9780367428334
• ISBN-10: 0367428334
• Artikelnr.: 59353688