Celia Lury

Brands

The Logos of the Global Economy

• Broschiertes Buch

Produktbeschreibung

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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Produktdetails

• International Library of Sociology
• Verlag: Routledge / Taylor & Francis
• Artikelnr. des Verlages: RU22542
• Seitenzahl: 208
• Erscheinungstermin: 12. August 2004
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 324g
• ISBN-13: 9780415251839
• ISBN-10: 0415251834
• Artikelnr.: 13786417

Autorenporträt

Celia Lury

Inhaltsangabe

1. Just Do What? The brand as new media object 2. Marketing as a Performative Discipline and the Emergence of the Brand 3. The Interface of the Brand: Complex objects, interactivity and partial solutions 4. Logos: From relations to relationships 5. The Brand as a Property Form of Relationality 6. Interactivity: Face-to-profile communication 7. The Objectivity of the Brand: Interactivity and the limits of rationality

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1. Just Do What? The brand as new media object 2. Marketing as a
Performative Discipline and the Emergence of the Brand 3. The Interface of
the Brand: Complex objects, interactivity and partial solutions 4.
Logos: From relations to relationships 5. The Brand as a Property Form of
Relationality 6. Interactivity: Face-to-profile communication 7. The
Objectivity of the Brand: Interactivity and the limits of rationality