Broschiertes Buch

Brands

The Power of Being Distinctive

Herausgegeben: Miller-Jones, Edward R.

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The small image with words, signs or symbols that together make a unique design known as a brand or trademark, holds a great power it mirrors the identity of a commodity, service or company and serves as a guarantee of a quality. Moreover today it promises a certain lifestyle, creates basis for communities and even shapes personalities. Read this book to learn more about the concepts of brands and trademarks, their various types and usage, as well as effect on society.