Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.
Chapter 00: Introduction; Chapter 01: Buy buy baby: When companies start marketing to us in the womb; Chapter 02: Peddling panic and paranoia: Why fear sells; Chapter 03: I can't quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones; Chapter 04: Buy it, get laid: The new face of sex (and the sexes) in advertising; Chapter 05: Under pressure: The power of peers; Chapter 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing; Chapter 07: Marketers' royal flush: The hidden powers of celebrity and fame; Chapter 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment; Chapter 09: Every breath you take, they'll be watching you: The end of privacy; Chapter 10: Conclusion: I'll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us
Chapter 00: Introduction; Chapter 01: Buy buy baby: When companies start marketing to us in the womb; Chapter 02: Peddling panic and paranoia: Why fear sells; Chapter 03: I can't quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones; Chapter 04: Buy it, get laid: The new face of sex (and the sexes) in advertising; Chapter 05: Under pressure: The power of peers; Chapter 06: Oh, sweet memories: The new (but also old) face of nostalgia marketing; Chapter 07: Marketers' royal flush: The hidden powers of celebrity and fame; Chapter 08: Hope in a jar: The price of health, happiness, and spiritual enlightenment; Chapter 09: Every breath you take, they'll be watching you: The end of privacy; Chapter 10: Conclusion: I'll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us
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