Martin Lindstrom

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

• Broschiertes Buch

Produktbeschreibung

Discover the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets, with this insider's-view.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 288
• Erscheinungstermin: 31. Januar 2012
• Englisch
• Abmessung: 233mm x 156mm x 25mm
• Gewicht: 394g
• ISBN-13: 9780749465049
• ISBN-10: 0749465042
• Artikelnr.: 33369056

Autorenporträt

Martin Lindstrom

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Buy buy baby: When companies start marketing to us in the womb; Chapter
02: Peddling panic and paranoia: Why fear sells; Chapter
03: I can't quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones; Chapter
04: Buy it, get laid: The new face of sex (and the sexes) in advertising; Chapter
05: Under pressure: The power of peers; Chapter
06: Oh, sweet memories: The new (but also old) face of nostalgia marketing; Chapter
07: Marketers' royal flush: The hidden powers of celebrity and fame; Chapter
08: Hope in a jar: The price of health, happiness, and spiritual enlightenment; Chapter
09: Every breath you take, they'll be watching you: The end of privacy; Chapter
10: Conclusion: I'll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us