BRAZILIAN WOMANHOOD IN THE PRIME TIME TELENOVELA
A textual analysis of Aguinaldo Silva s "Senhora do Destino"
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For nine months during the year 2005 forty five
million Brazilian viewers tuned in to TV Globo every
night to watch the telenovela 'Senhora do Destino'.
Telenovelas are the most popular television program
in that country and are exported to more than 140
countries worldwide. The textual analysis of
'Senhora' demonstrates how Brazilian writers and
producers use the narrative and popularity of
telenovelas to construct a Brazilian female identity,
while at the same time offering an opportunity to
empower women.
million Brazilian viewers tuned in to TV Globo every
night to watch the telenovela 'Senhora do Destino'.
Telenovelas are the most popular television program
in that country and are exported to more than 140
countries worldwide. The textual analysis of
'Senhora' demonstrates how Brazilian writers and
producers use the narrative and popularity of
telenovelas to construct a Brazilian female identity,
while at the same time offering an opportunity to
empower women.
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