T. Calkins

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

• Buch

Produktbeschreibung

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

Produktdetails

• Verlag: Palgrave Macmillan US
• ISBN-13: 9780230607576
• ISBN-10: 0230607578
• Artikelnr.: 23484667

Inhaltsangabe

Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements