Brewing Change - Peyser, Rick; Mares, Bill
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Part travelogue, part inspiring social commentary, and part motivating business model, Brewing Change is about one middle manager's quiet, dogged crusade to change the world of coffee. During his 27 years at Green Mountain Coffee Roasters, Rick Peyser was a persistent voice advocating for a better quality of life in coffee growing communities. He has teamed up with long-time friend and writer Bill Mares to tell the story of his career and of his travels throughout the coffeelands of Latin America and East Africa. Eye-opening and heart-wrenching, Brewing Change is a story that shows us the…mehr

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Produktbeschreibung
Part travelogue, part inspiring social commentary, and part motivating business model, Brewing Change is about one middle manager's quiet, dogged crusade to change the world of coffee. During his 27 years at Green Mountain Coffee Roasters, Rick Peyser was a persistent voice advocating for a better quality of life in coffee growing communities. He has teamed up with long-time friend and writer Bill Mares to tell the story of his career and of his travels throughout the coffeelands of Latin America and East Africa. Eye-opening and heart-wrenching, Brewing Change is a story that shows us the indomitable nature of the human spirit, and reminds us of the dramatic change that is possible when individuals fight for an equitable world. The book chronicles Peyser's compelling personal journey and offers a fascinating insider's view of one of the most successful companies in the coffee business.
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Autorenporträt
RICK PEYSER fue el Director de Incidencia Social y Alcance con Comunidades de Café de Green Mountain Coffee Roasters, donde trabajó casi desde que la compañía fue fundada. Es un antiguo presidente de la Asociación de Cafés Especiales de América. Cuando no está viajando, Rick está corriendo, haciendo caminatas en la nieve o practicando esquí de fondo. Desde 1989, ha completado más de 40 maratones. Rick también disfruta tocar los teclados en bandas de R&B (Rhythm and Blues) y desplazarse en su motocicleta BMW de 28 años.