Sam Calagione

Brewing Up a Business

Adventures in Beer from the Founder of Dogfish Head Craft Brewery

• Broschiertes Buch

Produktbeschreibung

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons Inc
• 2nd Edition, Revised and Updated
• Seitenzahl: 304
• Erscheinungstermin: 28. Januar 2011
• Englisch
• Abmessung: 227mm x 154mm x 22mm
• Gewicht: 452g
• ISBN-13: 9780470942314
• ISBN-10: 0470942312
• Artikelnr.: 31572453

Autorenporträt

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

Inhaltsangabe

Foreword: The Passion of the Individual vii
Preface ix
Introduction xiii
Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1
Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration,
Passion 21
Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37
Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55
Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your
Inefficiencies 73
Chapter 6 MARKETING ON A SMALL-BUSINESS BUDGET: Promoting Your Business
with Little or No Money 89
Chapter 7 GOING SOCIAL 119
Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125
Chapter 9 STALKING THE KILLER APP: Creating Innovation 153
Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179
Chapter 11 CASH IS KING (WELL, SORT OF) 195
Chapter 12 LEADERSHIP: In Theory and in Practice 213
Chapter 13 EFFECTIVELY MANAGING COWORKERS 231
Chapter 14 WORKING TOWARD IRRELEVANCE 243
Chapter 15 HOME BREW RENDEZVOUS 257
Chapter 16 TO SMALL-BUSINESS SUCCESS 265
Index 271