This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This volume advances…mehr
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. Topics include: * Experiential retail * Mood and cognition effects during shopping * New findings relevant to retail strategy * Methodological innovations for studying shopping * Social identity variables that impact shopping * Third party influences on shopping decisions * Synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
T.M. Lowrey Preface: Brick & Mortar Shopping in the 21st Century: An Overview. Part 1. Mood and Cognition Effects on Shopping Behavior.R. Kozinets Brands in Space: New Thinking About Experiential Retail. K.-Y. Wang L.A. Peracchio D. Luna The Role of Thin Slice Judgments in Retail Environments. D. Allan Music Effects on Shopping Behavior: A Review of Experimental Evidence. M.K. Hogg E. Penz Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior. Part 2. New Findings in Retailing Strategy.S. Crader J.L. Zaichkowsky The Art of Marketing. R.L. Benedkctus III M.K. Brady P.R. Darke C.M. Voorhees Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence Brand Familiarity and Consensus Information. N.U. Saqib R.V. Manchanda Brand Evaluations of Co-Branded Products: The Brand Licensing Effect. Part 3. The Influence of Social Identity Variables on Shopping Behavior.L. Tuncay C.C. Otnes Exploring the Link Between Masculinity and Consumption. J.D. Williams M.O. Lwin A.-M.G. Hakstian V.A.R. Gooding Developing a Power-Responsibility Equilibrium Model to Assess "Brick & Mortar" Retail Discrimination: Balancing Consumer Corporate and Government Interests. J.A. Ruth The Shopping Environment as Crossroads of Society: Insights From Retail Experiences in Apartheid and Post-Apartheid South Africa. Part 4. Methodological Innovations for Studying Shopping Behavior.O.B. Büttner G. Silberer Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols. D. Paulson Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale. G. Silberer Behavior at the POS - Classical and Newer Methods of Recording It.
T.M. Lowrey Preface: Brick & Mortar Shopping in the 21st Century: An Overview. Part 1. Mood and Cognition Effects on Shopping Behavior.R. Kozinets Brands in Space: New Thinking About Experiential Retail. K.-Y. Wang L.A. Peracchio D. Luna The Role of Thin Slice Judgments in Retail Environments. D. Allan Music Effects on Shopping Behavior: A Review of Experimental Evidence. M.K. Hogg E. Penz Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior. Part 2. New Findings in Retailing Strategy.S. Crader J.L. Zaichkowsky The Art of Marketing. R.L. Benedkctus III M.K. Brady P.R. Darke C.M. Voorhees Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence Brand Familiarity and Consensus Information. N.U. Saqib R.V. Manchanda Brand Evaluations of Co-Branded Products: The Brand Licensing Effect. Part 3. The Influence of Social Identity Variables on Shopping Behavior.L. Tuncay C.C. Otnes Exploring the Link Between Masculinity and Consumption. J.D. Williams M.O. Lwin A.-M.G. Hakstian V.A.R. Gooding Developing a Power-Responsibility Equilibrium Model to Assess "Brick & Mortar" Retail Discrimination: Balancing Consumer Corporate and Government Interests. J.A. Ruth The Shopping Environment as Crossroads of Society: Insights From Retail Experiences in Apartheid and Post-Apartheid South Africa. Part 4. Methodological Innovations for Studying Shopping Behavior.O.B. Büttner G. Silberer Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols. D. Paulson Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale. G. Silberer Behavior at the POS - Classical and Newer Methods of Recording It.
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