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Designing is not always an act in which all the variables are under control, nor does the designer have the mastery of the concepts or the formal visual scope of his project. Designers are part of a chain in which their creativity is constrained by factors related to their hiring and the actors involved in the process, such as clients, the training received or the time available. For these reasons, we make some brief proposals to begin to review the way in which this professional and his activity are conceived due to the action that the environment and the culture in which his products are involved have on them.