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Craft the most effective copy imaginable.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant outcomes
§ Craft the most interesting, effective copy imaginable
§ Learn the trade secrets of top-notch writers
§ Get results by getting people to read and act on your words
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins, Chairman, Saffron Brand Consultants
Product Description
If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Backcover
Craft the most effective copy imaginable.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does.
Brilliant outcomes
Excite and persuade people with words
Learn the trade secrets of top-notch writers
Get results by getting people to read and act on your words
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins, Chairman, Saffron Brand Consultants
About the author
Acknowledgements
How to use this book
Preface
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
Part Three Interviews
Chapter Eight - How brilliant copywriters write their copy
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant outcomes
§ Craft the most interesting, effective copy imaginable
§ Learn the trade secrets of top-notch writers
§ Get results by getting people to read and act on your words
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins, Chairman, Saffron Brand Consultants
Product Description
If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Backcover
Craft the most effective copy imaginable.
If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does.
Brilliant outcomes
Excite and persuade people with words
Learn the trade secrets of top-notch writers
Get results by getting people to read and act on your words
Keep it clear, keep it simple, make it brilliant and original. Ive been saying that for years. Its a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins, Chairman, Saffron Brand Consultants
About the author
Acknowledgements
How to use this book
Preface
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
Part Three Interviews
Chapter Eight - How brilliant copywriters write their copy
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.