Richard Hall

Brilliant Marketing

How to plan and deliver winning marketing strategies - regardless of the size of your budget

• Broschiertes Buch

Produktbeschreibung

Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy - from thinking to planning to execution.

Produktdetails

• Brilliant Business
• Verlag: Pearson Education Limited
• 3 ed
• Seitenzahl: 368
• Erscheinungstermin: 2. November 2016
• Englisch
• Abmessung: 135mm x 215mm x 21mm
• Gewicht: 448g
• ISBN-13: 9781292139043
• ISBN-10: 1292139048
• Artikelnr.: 45466586

Autorenporträt

Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written five books for Pearson, which include How to solve problems and make brilliant decisions, Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work.   His background is in marketing and advertising. Now he specialises in executive mentoring, team building and strategic consulting. He says his mission is to turn good people into great people by inspiring them, by accentuating their positive assets and by making them feel excited by the world in which they live.

Inhaltsangabe

Author Acknowledgements
Preface: Everything is changing so fast that this is a revolution
Introduction
 
PART ONE: Putting marketing into context
Chapter 1 - Brilliant marketing starts with a sense of smell
Chapter 2 - Have you really got what it takes to be a marketing star?
Chapter 3 - Say goodbye to the past
Chapter 4 - All about brands
Chapter 5 - How people, think, feel and behave
 
PART TWO: These are your instruments, let’s party
Chapter 6 – Advertising – The art of persuasion
Chapter 7 – Champagne, stockings and spin
Chapter 8 – Let’s talk business – B2B conversations
Chapter 9 – The future of marketing lies with digital and the people
revolution
Chapter 10 – Sponsorship – using stars to impress
Chapter 11 – Designing a brand star
Chapter 12 – Direct marketing – yesterday’s world of data
Chapter 13 – Customer relations marketing – people make the difference
Chapter 14 – Theatrical marketing
Chapter 15 – Selling – turning marketing into action
Chapter 16 – Getting it all together (or creating an integrated marketing
plan)
 
PART THREE: Change the world – create and execute a revolutionary marketing
plan
Chapter 17 – Achieving momentum
Chapter 18 – The science of pitching for your marketing money
Chapter 19 – How to inspire marketing people and how to put energy into
their marketing campaigns
 
PART FOUR: This is a new, radical world – it needs a revolution in strategy
and creativity
Chapter 20 – Budgeting? There is no money; next
Chapter 21 – The creative revolution
Chapter 22 – Be a research rebel
 
PART FIVE: Marketing in new and small business
Chapter 23 – Watching the revolution unfold
Chapter 24 – Small-business marketing checklist
 
PART SIX: A summary of the marketing rules
Chapter 25  - Revolutionary checklists