Chris Dalton

Brilliant Strategy for Business

How to plan, implement and evaluate strategy at any level of management

• Broschiertes Buch

Produktbeschreibung

In Business, strategy is king. Â Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.

Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 296
• Erscheinungstermin: 27. Januar 2016
• Englisch
• Abmessung: 216mm x 134mm x 25mm
• Gewicht: 442g
• ISBN-13: 9781292107844
• ISBN-10: 1292107847
• Artikelnr.: 43386974

Inhaltsangabe

About the author
Acknowledgements
Introduction
How the book is organised
 
Part 1 Getting to grips with strategy
1    How to be a brilliant business strategist
2    Strategic issues
3    Strategic directions
 
Part 2  Business level strategy
4    Finding competitive advantage
5    Strategy as learning and innovation
6    Strategy, day to day
7    How to lead, implement change and evaluate strategy
 
Part 3 Strategic thinking in a changing world
8    The purpose and future of strategy
9    How to break the rules of strategy
 
Epilogue
Further reading
Twenty prominent strategists
Index